Beyond vehicle safety testing, IIHS’s “30×30” plan targets immediate solutions through infrastructure changes and combating risky driving behaviors In a recent article, Jessica Cicchino, Senior Vice President of Behavior and Infrastructure Research at the Insurance Institute for Highway Safety (IIHS), outlines a comprehensive strategy to reduce traffic fatalities by 30% by 2030. While IIHS is […]
National Safety Council Estimates Over 44,000 Traffic Deaths in 2024
Preliminary analysis from the National Safety Council shows an estimated 44,680 people died in preventable traffic crashes in the United States during 2024. This represents a slight decrease of less than 1% compared to 2023, with only 82 fewer deaths, indicating the crisis on U.S. roadways continues with little improvement. “There is still critical work […]
US Department of Transportation Release National Plan to Deploy V2X Communication Technologies to Reduce Crashes and Traffic Fatalities
U.S. Department of Transportation (USDOT) today introduced Saving Lives with Connectivity: A Plan to Accelerate V2X Deployment. This plan will guide the implementation of vehicle-to-everything (V2X) technologies across the nation and support USDOT’s commitment to pursue a comprehensive approach to reduce the number of roadway fatalities to zero. The plan, initially released in draft form […]
IIHS Survey Says Most Drivers OK with Next-Generation Anti-Speeding Tech in Vehicles
More than 60% of drivers would find it acceptable if their vehicle provided an audible and visual warning when they exceeded the posted speed limit, a new survey from the Insurance Institute for Highway Safety shows. Perhaps more surprisingly, about half of drivers say they wouldn’t mind vehicle technology that makes the accelerator pedal harder […]
New AAA Research Shows Fatalities Due to Drowsiness 10X Higher Than Reported
30,000 deaths estimated due to crashes involving drowsy drivers between 2017-2021. Driving while battling the urge to fall asleep is a familiar feeling for many. However, soon-to-be-published research from the AAA Foundation for Traffic Safety reveals the shocking lethality of drowsy driving. And with Daylight Saving Time approaching (Sunday, March 10 at 2 AM), the […]
NSC Estimates Traffic Crashes Took More Than 44,000 Lives in 2023
A preliminary analysis from the National Safety Council shows motor vehicle fatalities in the United States remain at a high level, as an estimated 44,450 people died in traffic crashes in 2023. While it marks a 4% decline from 2022, compared to pre-pandemic 2019, it’s a 13.6% uptick, further demonstrating the seriousness of this public […]
NHTSA Estimates for 2022 Roadway Fatalities Flat After Two Years of Dramatic Increases
There were more miles driven and lower fatality rates compared to 2021. The National Highway Traffic Safety Administration (NHTSA) has released its latest projections for traffic fatalities in 2022, estimating that 42,795 people died in motor vehicle traffic crashes. This represents a small decrease of about 0.3% as compared to 42,939 fatalities reported for 2021. […]
NHTSA Launches Annual Distracted Driving Campaign in Wake of Increased Fatalities
Distraction-related fatalities increased 12% from 3,154 in 2020 to 3,522 in 2021. The National Highway Traffic Safety Administration is kicking off its annual U Drive. U Text. U Pay. campaign, raising awareness of the dangers of driving while distracted. Together with Captain Ron Mead of the Washington State Patrol, Steve Kiefer of the Kiefer Foundation, […]
Dangerous Driving Behaviors Rising
AAA Foundation reports that after years of improvement, new research shows a troubling increase in admitted risky driving. A new report finds unsafe driving behaviors, including speeding, red-light running, drowsy driving, and driving impaired on cannabis or alcohol, rose from 2020 to 2021. The most alarming increase was among drivers admitting to getting behind the […]
NHTSA Early Estimates Show Overall Increase in Roadway Deaths in First Half of 2022
Second quarter projected to have first decline since 2020. The National Highway Traffic Safety Administration released its early estimates of traffic fatalities for the first half of 2022. An estimated 20,175 people died in motor vehicle traffic crashes, an increase of about 0.5% as compared to 20,070 fatalities NHTSA projected for the first half of […]
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