Buyers shift to more affordable segments. The average transaction price for a new vehicle rose less than 1% year over year in June to $49,758, holding below $50,000 for a sixth straight month in 2026, as buyers continued to migrate toward lower-priced segments, according to data released by Cox Automotive’s Kelley Blue Book. New-vehicle sales […]
Cox Automotive Says Added Content, Not Sticker Price, Drives Vehicle Affordability Debate
The average new vehicle now transacts at or near $50,000, but Cox Automotive argues that the headline figure obscures what is actually happening in the market: today’s vehicles carry far more standard safety and technology content than they did a decade ago, and household budgets are being squeezed across nearly every category of spending, not […]
New-Vehicle Average Transaction Price Hits Record High in September
Kelley Blue Book report average price without incentives above $50,000 for the first time. In September, the average transaction price (ATP) of a new vehicle in the U.S. was above $50,000 for the first time, according to new estimates released by Kelley Blue Book. New-vehicle prices have risen steadily for more than a year, with […]
New-Vehicle Prices Hold Steady in March as Sales Increase Ahead of Anticipated Tariff-Driven Price Hikes
According to the monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book, released April 9, new-vehicle ATP held mostly steady month over month and year over year in March at $47,462, down slightly from the revised-lower ATP of $47,577 in February. In March, new-vehicle ATPs were higher year over year by […]