Custom painters and builders named four of the limited-edition colors through a social media campaign. House of Kolor, the custom automotive paint brand owned by Sherwin-Williams, has released eight limited-edition colors to close out its yearlong 70th anniversary celebration, with members of its customer community naming half of them. The release fulfills a plan House […]

House of Kolor, the custom automotive paint brand owned by Sherwin-Williams, is marking its 70th anniversary with a year-long program of new product launches, community events, technical school visits and editorial content highlighting the brand’s history in custom refinish. The Minneapolis-born brand, founded in 1956 by Jon “Koz” Kosmoski, introduced the refinish industry’s first organic-pigment […]

House of Kolor has introduced new color-shifting technology that creates an instantaneous shift in color without a gray area or mottling in between colors. New Kameleon FX packs, which are part of the Shimrin2 paint system, contain pearls tightly controlled in thickness, creating uniquely clean effects when applied in layers over black paint. “Color-shifting paint […]