Ford (NYSE:F) began production of its all-new, electric F-150 Lightning pickup this week at the Rouge Electric Vehicle Center within Ford’s historic Rouge Complex. “Today we celebrate the Model T moment for the 21st Century at the Rouge Electric Vehicle Center,” said Ford Executive Chair Bill Ford. “The Rouge is where Ford perfected the moving […]
Ford Announces Electric F-150 Lightning
Ford announced its all-electric F-150 Lightning will roll off the line next year at a new factory at Ford’s Rouge complex in Dearborn just outside Detroit. “For both Ford and the American auto industry, F-150 Lightning represents a defining moment as we progress toward a zero-emissions, digitally connected future,” said Bill Ford, executive chair, Ford […]
HLDI Reports Ford F-150 Repair Costs Remain Steady Despite Aluminum Parts
While repair costs have not increased due to aluminum, analysis shows longer time to repair vehicles and higher claim frequency. The Highway Loss Data Institute (HLDI) reports that Ford’s switch to aluminum for the body of the F-150 pickup hasn’t resulted in higher repair costs, in part because the company is pricing the aluminum parts […]
Interview: Mark Mandl, Ford Motor Company
Mark Mandl, Collision Marketing Manager for Ford Motor Company provides an update on the F-150 collision repair program, certification and repair costs. The official announcement in January 2014 by Ford Motor Company that its 2015 Ford F-150 would include an aluminum-intensive body structure was the culmination of years of planning by the vehicle manufacturer. Moving […]
Pickups Struggle in IIHS Small Overlap Test
Ford F-150 gets lone good rating for small overlap protection. The Insurance Institute for Highway Safety (IIHS) released crash test results today for pickup trucks. Three out of seven large pickup trucks IIHS evaluated in a new round of crash tests earn an acceptable or higher rating for occupant protection in a small overlap front […]
LIABRA Meeting Tomorrow Details Ford Aluminum Repair
The Long Island Auto Body Repairmen’s Association (LIABRA) will hold its monthly meeting tomorrow, October 20 at Levittown Ford, 980 South Broadway, Hicksville. The meeting starts at 7 p.m. with dinner and all members, spouses and employees are welcome to attend. The meeting’s program includes a technical workshop on 2015 Ford Factory Aluminum Repair, given […]