BASF’s Coatings division launches Refinity, a new, cloud-based, digital platform for its body shop customers all over the world. Refinity will provide customers with a seamless digital experience designed to drive efficiency in the areas of color, business, training and support solutions. The platform will also feature links to selected partners offerings to further connect […]
BASF Extends Refinish Commercial Supplier Agreement with Mercedes- Benz in Asia Pacific Region
BASF has recently secured a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its longstanding, commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The agreement, which builds upon its agreement with Mercedes-Benz in the Europe, Middle East and Africa region, includes its […]
BASF Partners with BMW for Private-Label Paint-Related Products Brand Fit4Paint in 18 Countries
Two-year agreement for paint-related products brand complements BASF’s exclusive paint supplier status for ColorSystem. BASF has become the exclusive global supplier to Fit4Paint, BMW’s private label paint-related products (PRP) offering. Fit4Paint is an optimized portfolio of protection, cleaning, sanding, masking, mixing & painting, and polishing accessories put together by paint experts that can easily meet […]
BASF’s RODIM Brand Receives BMW Approval in 44 Countries
BASF’s RODIM brand has been approved in 44 countries around the world For the next two years, BASF becomes a preferred partner for the sales of paint related products (PRP) to the BMW global refinish network. RODIM joins BASF’s premium refinish brands Glasurit and R-M that are existing preferred partners for the supply of paint […]
BASF Launches Glasurit 100 Line Waterborne System
Glasurit, the premium refinish paint brand of BASF, introduced its most advanced waterborne basecoat system – 100 Line. Focusing on a new standard of sustainability, process efficiency and highest product quality, the new line meets the highest requirements of modern body shops. The 100 Line helps customers become more competitive and increase net profits, improve […]
BASF Announces Preferred Supplier Partnership with Jaguar Land Rover for Asia-Pacific Region
BASF’s Coatings (BASF) division and Jaguar Land Rover’s (JLR) global headquarters have signed a cooperation agreement with Glasurit and R-M, premium refinish paint brands of BASF, to support the development and implementation of JLR’s Global Body & Paint Programme covering 16 importer countries and markets in the Asia-Pacific region. Under the agreement, the partners will […]
BASF Recognized as 2019 GM Supplier of the Year and Overdrive Award Winner
BASF was named a GM Supplier of the Year by General Motors during a virtual ceremony honoring the recipients of the company’s 28th annual Supplier of the Year awards on Wednesday, June 24. This is the 15th time BASF has received the award. The company was also honored with the Overdrive Award for Sustainable Construction […]
BASF Accepting Submissions for 2021 R-M Calendar Until July 17
BASF is collecting submissions to compete for a spot in the 2021 R-M calendar that will be distributed to collision repair shops and car enthusiasts across the US and Canada. Vehicles painted with R-M products can be submitted online until July 17. Winners will be notified during the month of July. Photos containing watermarks, logos […]
BASF Supports Search for Active Ingredients to Combat Coronavirus
As part of its “Helping Hands” initiative, BASF is not just donating disinfectant and protective face masks, the company is also providing support worldwide to academic research groups in their search for a suitable active ingredient to treat patients infected with the coronavirus. “We do not develop active pharmaceutical ingredients, but BASF has more than […]
BASF Announces Refinish Supply Agreement with Car Sharing Company in China
BASF and DiDi, the mobile transportation platform, signed a strategic cooperation agreement in Hangzhou, Zhejiang Province, China, where Xiaoju Autocare (Xiaoju Yangche), a subsidiary of DiDi, is headquartered. Under the agreement, BASF will provide DiDi with sustainable automotive refinish products developed at its research and production site in Jiangmen. These products, designed for the Chinese […]
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