BASF Refinish has released a new OEM Sales Toolbox to guide collision repair shops through the process of building a solid strategy that aligns with the growing OEM influence in the industry. The new tool will leverage vehicle registration information to help shops estimate the market potential of various OEM collision programs in their market. […]
BASF Named Preferred Partners of Jaguar Land Rover Europe, Receives Global OEM Award
Jaguar Land Rover (JLR) European headquarters recently signed a cooperation agreement with Glasurit and R-M, BASF’s refinish paint brands. BASF also received a Global Purchasing Excellence Award from JLR. As JLR’s sole preferred paint partners, they will not only supply the refinish products and color matching systems but also provide dedicated program managers via service […]
BASF Opens Renovated Refinish Competence Center in Spain
BASF celebrated the official opening of its Refinish Competence Center at Marchamalo, Guadalajara, Spain. The training center is dedicated to teaching collision repair shop technicians, distributors and large automotive companies in Spain and Portugal about its premium brands Glasurit and R-M. In addition, it hosts numerous events intended to promote the training of young future […]
BASF Supports Refinish Training Program at Guilford College in North Carolina
BASF announced its support for the automotive refinish training facility at Guilford Technical Community College (GTCC) in Greensboro, N.C. BASF supported the efforts to open the 29,000-square-foot training center on Guilford’s campus that continues to host classes each quarter, including R-M and Glasurit certification, buffing, and color matching. With three downdraft prep booths set up […]
BASF Partners with Abu Dhabi Vocational Education and Training Institute on New Training Facility
The Abu Dhabi Vocational Education and Training Institute (ADVETI) in partnership with BASF opened a state-of-the-art spray-painting vocational training center for automotive refinishing at Zayed Military City in Abu Dhabi. BASF’s partnership with ADVETI and its support of WorldSkills and Emirates Skills is part of the company’s commitment to contributing to the UAE’s countrywide efforts […]
BASF Supports U.S. Competitor at WorldSkills Competition
BASF announced it is supporting 2018 SkillsUSA winner Dylan Wertz who will represent the United States at the 2019 WorldSkills competition in Kazan, Russia. Private training on Glasurit was provided for Wertz at BASF’s training center in Whitehouse, Ohio, a key component to his success. He will continue his preparation for the event at another […]
BASF Canada Partners with BMW on Training Course
BASF Canada and BMW have collaborated on a brand new training course on BMW frozen finishes that will be taught for the first time this summer. The new course, titled BMW Frozen Finishes (RFN 912), was designed to provide BMW Certified Collision Repair Centers (CCRCs) the knowledge, processes and tools to properly repair matte finishes […]
BASF Names Capital Paint & Refinish Distributor of the Year
Capital Paint & Refinish won the BASF ColorSource Automotive Refinish 2018 Distributor of the Year award for a third time at the annual ColorSource conference. Approximately 135 single-line ColorSource partners attended the conference in Naples, Fla. “Our partnership with Capital Paint has helped us remain a strong competitor in the market,” said Denise Kingstrom, Distribution […]
MyShop Traffic Joins BASF’s Vision+ Program
MyShop Traffic, a management software for collision repair facilities created by a body shop for a body shop, announced it has joined BASF Refinish Automotive Coatings as part of their Vision+ Value Beyond Paint Tools and Services program. The software will be offered to body shops via their BASF ColorSource and Multi-Line distributors. MyShop Traffic […]
Bentley Releases 2019 Glasurit Refinish Training Schedule
Bentley Motors released its training course schedule for Glasurit, the BASF refinish paint line that holds exclusive global approval for Bentley repairs. The training courses will be instructor-led for paint technicians who work within the Bentley Accredited Bodyshop Network, or are in the process of accreditation. The following courses will be held at BASF training […]