The Automotive Training Institute (ATI) has announced the appointment of Ron Greenman as Interim President. Greenman, who joined ATI in 2016 as its first full-time Chief Financial Officer, was promoted to Chief Operating Officer in 2021. During his tenure as COO, he helped scale operations, optimize internal processes, and support the company’s growth. “I’m incredibly […]
ATI Launches Program Designed to Help Increase Online Presence for Repair Facility Owners
ATI, the coaching, training, and consulting organization for independent automotive repair and collision shop owners, announced the launch of Automotive+ Reach. This online training program is designed to empower mechanical and collision shop owners to leverage Google’s capabilities and the broader internet to drive customer engagement, boost traffic, and ultimately increase sales. The Automotive+ Reach […]
ATI Partners with 3M on Collision Repair Facility Buying Program and Training
ATI, a wholly owned company of Driven Brands (NASDAQ: DRVN) that provides coaching, training, and consulting for independent automotive repair and collision repair facility owners, announced a new partnership program between ATI and 3M that will bring significant benefits to ATI Collision clients nationwide. This collaboration will provide ATI clients with access to a national […]
ATI Achieves CASE Accreditation for Training Program from ASE
ATI, a wholly owned company of Driven Brands (NASDAQ: DRVN) that provides coaching, training, and consulting organization for independent automotive repair and collision shop owners, announced its accreditation by the National Institute for Automotive Service Excellence (ASE) for its comprehensive training program. This accreditation elevates the skill levels of auto repair shop owners and underscores […]
ATI Unveils Estimate Scrubber Tool for Collision Repair Shop Owner Clients
ATI, the wholly owned company of Driven Brands (NASDAQ: DRVN) that provides the coaching, training, and consulting for independent automotive repair and collision shop owners, announced the launch of its Estimate Scrubber tool. This tool is set to transform the estimation process for collision shop owner clients, ensuring greater accuracy, compliance, and profitability in a […]
Driven Brands Acquires Automotive Training Institute
Driven Brands confirmed it has acquired the Automotive Training Institute (ATI) the automotive repair and collision industry coaching and consulting company. According to the company’s website it has 31 full time coaches and over 1600 active shop members. According to a Driven Brands statement, “We are excited to add ATI to the Driven Brands family […]