Effective immediately, the Automotive Training Managers Council (ATMC) has changed its name to the ASE Training Managers Council. The name change reflects the affiliation the Council has with ASE as well as an overall rebranding of all organizations affiliated with ASE. The name change was made by unanimous vote of the ATMC Board of Directors to take advantage of the high brand awareness of ASE among consumer, industry and education audiences.
“The core mission of ATMC remains the same,” said Dave Milne, ATMC President. “We have created a non-competitive environment in which training managers from the auto, truck and collision