FCA US LLC’s Mopar brand is rolling out a new awareness campaign designed to both inform consumers of their “Right to Request” OEM collision repair parts and
to highlight the benefits of choosing Mopar products over the aftermarket for collision repairs. The initiative includes a new informational ad, embedded below, that details the rights of owners to ask for OEM parts for collision repairs.
“Consumers have the freedom to choose, and that includes the freedom to insist on O.E. Mopar collision parts to protect their investment in their vehicles,” said Ross McGinnis, Vice President – Parts Sales and Field Operations,
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