The 16.33 million-unit selling pace fell short of projections, though NADA left its full-year outlook at 16.0 million units.
New light-vehicle sales reached a seasonally adjusted annual rate (SAAR) of 16.33 million units in July 2026, down 1.4% from July 2025, according to the latest National Automobile Dealers Association (NADA) Market Beat report authored by chief economist Patrick Manzi. The decline ended a two-month run of year-over-year gains that began in May, when a 3.1% increase broke an eight-month streak of declines.
The July pace also came in below forecasts. J.D. Power and GlobalData projected a July SAAR of
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