The U.S. automobile industry reached its highest level of vehicles sold in five years, yet there are risks with drivers now staring at longer periods of larger payments — something that has impacted customer satisfaction.
According to the American Customer Satisfaction Index (ACSI) Automobile Study 2025, overall driver satisfaction slips 1% to a score of 79 (on a 100-point scale) as inventory levels return to normal. The luxury segment dips 1% to 80 while the mass-market segment is unchanged at 79. Smaller brands (both mass market and luxury) that comprise the “all others” measure slide 9% to 74.
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