CollisionWeek

Your source for the latest collision repair industry news, statistics and trend analysis.

  • News
  • Research
  • Feature
  • Subscribe
You are here: Home / News / Axalta and Dürr Partner on Automotive OEM Digital Paint Technology

Axalta and Dürr Partner on Automotive OEM Digital Paint Technology

January 22, 2025 By CollisionWeek Editor

Axalta Coating Systems (NYSE: AXTA) and Dürr Systems AG, a mechanical and plant engineering firm, have entered into a partnership to provide a digital paint solution, combining Axalta’s NextJet technology with Dürr’s robotics integration.

Digital paint, also referred to as overspray-free application, is an advanced paint application that allows for precise paint placement. Under the terms of the agreement, Dürr will serve as the robotics integrator for Axalta NextJet for light vehicle Original Equipment Manufacturers (OEMs).

“The maskless application of paint for two tone and graphics takes collaboration,” said Hadi Awada, President, Global Mobility Coatings, Axalta. “Through our partnership with Dürr, we can better serve OEM customers, building on Axalta’s coatings know-how and Dürr’s robotics integration. Together we are driving the future of digital paint technology.”

Dr. Lars Friedrich, CEO, Dürr Systems AG, added, “We are excited to collaborate with Axalta on the next generation of digital paint. As a pioneer in the field of overspray-free application, Dürr understands the requirements that OEMs demand for individual designs on their vehicles. This agreement will enable our joint technology to come faster to market and meet the needs of our customers.”

This partnership leverages the digital paint expertise Axalta and Dürr have each cultivated over recent years. In 2023, Axalta and Xaar announced their digital paint partnership that brought their unique capabilities together to offer solutions to light vehicle OEMs. Xaar will continue to be an integral part of the digital paint solutions that Axalta and Dürr will offer to the OEM market.

Demonstrations with Axalta NextJet on Dürr robotics have already begun at Dürr’s test center in Bietigheim, Germany.

Filed Under: News Tagged With: Agreements Signed, Axalta Coating Systems, Dürr Systems, OEM

Interview Sponsors

IBIS Publisher Partner

Login

Remember Me
Subscribe | Lost your Password?

Tags

AAA AASP/NJ Acquisitions Advanced Driver Assistance Systems Agreements Signed AkzoNobel Annual Conference Auto Care Association Auto Insurance Automotive Service Association Autonomous Vehicles Awards Axalta Coating Systems Board of Directors Boyd Group California Canada Career and Technical Education CARSTAR CCC Collision Repair Education Foundation Coronavirus Crash Champions Donations Earnings Electric Vehicles Florida I-CAR Lawsuits legislation LKQ Corporation National Auto Body Council Network Affiliations New Jersey New Vehicle Sales Non-OEM Parts Openings People PPG Industries Regulations Right to Repair Scholarships Texas United Kingdom Workforce Development

Recent Articles

  • Collision Coverage Losses Rose in First Quarter of 2026 for the First Time in Over Two Years July 29, 2026
  • Axalta Reports Second Quarter Sales of $1.35 Billion as Refinish Grows 6% July 29, 2026
  • Caliber Technician Apprentice Program Reaches 3,000th Graduate July 29, 2026
  • ASE Instructor Training Conference Centers on Technician Pipeline July 29, 2026
  • Carfax Used Car Index Rises 0.1% in July July 28, 2026
  • Branch Partners with CrashBay for Direct Repair Program July 28, 2026
  • Carolinas Collision Association Sets Oct. 17 Speed to Succeed Fundraiser July 28, 2026

CollisionWeek Membership

  • Login
  • Lost Password
  • Membership Details
  • Register
  • Sponsors
  • Subscription Information
  • Terms of Use for CollisionWeek

More Information

About CollisionWeek
Contact Us
Privacy Policy
Event Calendar
Take the Collision Repair Business Conditions Survey

Copyright 1999-2025 - QuanDec Corporation - All Rights Reserved · Log in