Advance CTE released findings April 28 from a national survey of over 2,000 middle and high school families on effective messages and messengers for recruiting learners to participate in Career Technical Education (CTE) programs. Communicating Career Technical Education: Learner-centered Messages for Effective Program Recruitment, released with support from the Siemens Foundation, is an update to research conducted in 2017 with new message testing and a focus on exploring equity considerations through an oversampling of Black and Latinx families and families with low income.
Advance CTE has produced customizable marketing materials and tested message points to help promote participation in
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