Root Inc. (NASDAQ: ROOT) has begun selling its telematics-based auto insurance in New Jersey, the 37th state where the Columbus, Ohio-based insurer operates and a step that extends its coverage to more than 80% of the U.S. population.
The launch moves Root toward its stated goal of offering coverage across the entire contiguous U.S. by 2027. The company entered Washington in September 2025, completing a West Coast expansion that had brought it to 36 states reaching more than 78% of the population.
Root’s arrival gives New Jersey’s 6.6 million eligible drivers another app-first, usage-based carrier, one whose onboarding, coverage
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