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You are here: Home / News / New-Vehicle Average Transaction Price Hits Record High in September

New-Vehicle Average Transaction Price Hits Record High in September

October 14, 2025 By CollisionWeek Editor

Kelley Blue Book report average price without incentives above $50,000 for the first time.

In September, the average transaction price (ATP) of a new vehicle in the U.S. was above $50,000 for the first time, according to new estimates released by Kelley Blue Book. New-vehicle prices have risen steadily for more than a year, with the pace of the increases accelerating in recent months. Despite higher prices, retail sales continue to maintain a healthy pace.

The new-vehicle ATP was $50,080 in September, marking the first time it ever exceeded the $50,000 mark. The ATP last month was up 2.1% from

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Filed Under: News Tagged With: Kelley Blue Book, New Vehicle Prices

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