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You are here: Home / News / Auto Insurance Market Shifts as Customer Satisfaction Drops

Auto Insurance Market Shifts as Customer Satisfaction Drops

June 10, 2025 By CollisionWeek Editor

J.D. Power reports insurers shifting focus to high-value client acquisition and retention. Regional insurers lead in satisfaction in many markets.

Auto insurers have returned to profitability after years of losses, but a new study shows they face significant challenges retaining customers as satisfaction levels decline.

The J.D. Power 2025 U.S. Auto Insurance Study found that 38% of customers are not very satisfied with their insurers, creating retention risks as companies shift from raising rates to pursuing growth.

Overall customer satisfaction with auto insurers dropped 2 points to 644 on a 1,000-point scale compared to last year, according to the study.

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Filed Under: News Tagged With: Auto Insurance, Customer Satisfaction, J.D. Power

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