Sales pace slows after accelerating in March and April in anticipation of higher vehicle prices due to tariffs.
The National Automobile Dealers Association (NADA) reports that new light-vehicle sales slowed to a 15.7-million-unit SAAR in May 2025, following back-to-back months where the SAAR clocked in above 17 million units.
According to NADA’s monthly Market Beat report, the May sales results fell back in line with pre-tariff expectations. J.D. Power estimates an additional 149,000 vehicles were purchased in March and April 2025, as consumers pulled ahead purchases to avoid tariff-related price impacts. While it is likely there were still some pull-ahead
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