For the second consecutive quarter, the LexisNexis U.S. Insurance Demand Meter recorded “Nuclear” levels of auto insurance shopping and new policy volumes, while the latter set a new record for growth since LexisNexis Risk Solutions first began tracking U.S. insurance consumer shopping behavior more than a decade ago.
Insurer-led marketing programs fueled activity among price-sensitive consumers who responded in droves to industry rate-taking. At the end of the quarter, nearly half (45%) of the U.S. policies-in-force were shopped at least once in the preceding 12 months, a result of the continued escalation of activity the market has witnessed over the
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