CollisionWeek

Your source for the latest collision repair industry news, statistics and trend analysis.

  • News
  • Research
  • Feature
  • Subscribe
You are here: Home / News / Sentry Insurance to Acquire The General from American Family

Sentry Insurance to Acquire The General from American Family

September 12, 2024 By CollisionWeek Editor

$1.7 billion acquisition expands Sentry’s reach in non-standard auto insurance.

Sentry Insurance announced it will acquire The General from American Family Insurance for approximately $1.1 billion in cash consideration. Including the value of assumed liabilities and required capital, the total transaction value will be $1.7 billion. The transaction is expected to close by year-end 2024, pending regulatory approvals.

This acquisition by Sentry Insurance brings together two of the strongest brands in the non-standard auto industry.

Sentry, a mutual insurance company known for its expertise in business insurance, also provides comprehensive coverage for non-standard auto (NSA), motorcycle, and off-road vehicles through

Subscribers need to be logged in to see rest of this article. Please Login to access. If you're not a subscriber, click here for information on our satisfaction guaranteed subscription options. 

Filed Under: News Tagged With: Acquisitions, American Family, Sentry, The General

Interview Sponsors

IBIS Publisher Partner

Login

Remember Me
Subscribe | Lost your Password?

Tags

AAA AASP/NJ Acquisitions Advanced Driver Assistance Systems Agreements Signed AkzoNobel Annual Conference ASE Auto Care Association Auto Insurance Automotive Service Association Autonomous Vehicles Awards Axalta Coating Systems Board of Directors Boyd Group California Canada Career and Technical Education CARSTAR CCC Collision Repair Education Foundation Coronavirus Crash Champions Donations Earnings Electric Vehicles Florida I-CAR Lawsuits legislation LKQ Corporation National Auto Body Council Network Affiliations New Jersey New Vehicle Sales Non-OEM Parts Openings People Regulations Right to Repair Scholarships Texas United Kingdom Workforce Development

Recent Articles

  • AkzoNobel Confirms Plan to Sell European Refinish Business to Win EU Approval of Axalta Merger October 21, 2026
  • AAA Reports 15 Roadside Service Providers Killed in Slow Down, Move Over Incidents in 2025 October 21, 2026
  • Universal Technical Institute Cuts Ribbon on First Georgia Campus October 21, 2026
  • Chubb Names Lisa Wilson Head of North America Claims October 21, 2026
  • Manheim Used Vehicle Value Index Rises 0.7% in First Half of October October 20, 2026
  • ProColor Collision Adds Longtime Los Angeles Collision Repair Facility to Network October 20, 2026
  • CCC Launches Calibration Guidelines to Bring Provider ADAS Recommendations into Estimates October 20, 2026

CollisionWeek Membership

  • Login
  • Lost Password
  • Membership Details
  • Register
  • Sponsors
  • Subscription Information
  • Terms of Use for CollisionWeek

More Information

About CollisionWeek
Contact Us
Privacy Policy
Event Calendar
Take the Collision Repair Business Conditions Survey

Copyright 1999-2025 - QuanDec Corporation - All Rights Reserved · Log in