Painters Supply & Equipment Co. (PSE), the Michigan-based automotive and specialty coatings distributor with a growing portfolio of 12 brands, today announced its new parent brand identity as PSE Group. This new parent brand is positioned to centralize the company and reinforce the entire organization’s commitment to being the best coatings distributor and solutions provider in the United States.
“With our rapid growth into new segments, we made the decision that it was time to develop a more all- encompassing corporate brand identity. PSE Group now represents our comprehensive coatings and associated products expertise and serviceability across a multitude of
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