According to the Deloitte LLP 2023 Global Automotive Consumer Study, consumers in the U.S. and other global markets are more flexible to EV changes in the automotive sector but concerns about cost and trust still impact growth of EV adoption. The report is based on a survey of more than 26,000 consumers from 24 countries conducted between September and October 2022.
In the U.S., the intent to purchase an electrified vehicle is up a total of 9 percentage points year-over-year, while internal combustion engine (ICE) purchase intent drops from 68% to 62% year-over-year.
A lack of affordability is the
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