US drivers more open to automation than UK counterparts. Research highlights the importance of clear communication to enable safe adoption.
Uk-based Thatcham Research revealed further insights from its Trust in Automation study – which polled 2,000 motorists in the US and 2,000 in the UK – and found a significant disconnect between attitudes and behaviors on either side of the Atlantic.
American drivers are more likely to a see a benefit to self-driving or autonomous technology than British drivers: 81% versus 73% respectively. However, American and British drivers were aligned in seeing accident reduction through the removal of human error