The trend in the most recent Enterprise Rent-A-Car data was expected given the comparison to the start of the pandemic and other re-opening factors.
Enterprise Rent-A-Car’s quarterly Length of Rental (LOR) report for the second quarter of 2021 was up anticipated for a variety of reasons. For one, we’d be comparing results against a previous year’s second quarter that was unlike any in recent times: the immediate impacts of the COVID-19 pandemic (April, May, and June 2020) that saw a rapid rise in LOR in April, a drop in May and stabilization in June. Secondly, Enterprise wondered if it would
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There is another component to higher LOR that wasn’t considered in this report, The shortage of technicians.
We are seeing an increase in volume demand and the shortage of technicians in this industry is reaching critical levels.
Labor margins are a concern as labor costs increase and labor rates remain dormant.