Advance CTE released findings April 28 from a national survey of over 2,000 middle and high school families on effective messages and messengers for recruiting learners to participate in Career Technical Education (CTE) programs. Communicating Career Technical Education: Learner-centered Messages for Effective Program Recruitment, released with support from the Siemens Foundation, is an update to research conducted in 2017 with new message testing and a focus on exploring equity considerations through an oversampling of Black and Latinx families and families with low income.
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