ACSI research shows broad declines across brands compared to last year.
The U.S. automobile industry, like the economy at large, couldn’t escape the crosshairs of the COVID-19 global pandemic. But that’s not the only hurdle the industry has to overcome: New data indicate an ongoing, industrywide customer satisfaction decline.
Overall customer satisfaction with automobiles and light vehicles slides 1.3% to a score of 78 (out of 100), and 17 brands post downturns year over year, according to the American Customer Satisfaction Index (ACSI) Automobile Report 2019-2020.
Customer satisfaction decreases across all automakers – both foreign and domestic – for the
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