Minnesota Careers in Auto Repair and Service (MNCARS) announced the release of new video resources on its YouTube channel to expand its outreach and raise awareness of career opportunities in the automotive service and collision repair industry.
The new videos feature students who are currently enrolled in automotive programs telling their stories about how they got there and what they love about the industry.
The videos and other updated materials support the 2019 campaign message of “Turn Your Passion into a Career”. In addition to refreshing the campaign’s look and feel and adding text message/SMS marketing capabilities, MNCARS will be advertising on the YouTube platform to reach students with automotive-related interests. The videos will also be utilized on MNCARS’ Instagram and Facebook pages.
MNCARS is a non-profit organization established in 2016 by the Alliance of Automotive Service Providers of Minnesota (AASP-MN).