BASF Refinish has released a new OEM Sales Toolbox to guide collision repair shops through the process of building a solid strategy that aligns with the growing OEM influence in the industry.
The new tool will leverage vehicle registration information to help shops estimate the market potential of various OEM collision programs in their market. It will also ensure that businesses stay up to date on processes, procedures and tools specific to each manufacturer, offering customers peace of mind that their vehicles are always being repaired according to OEM standards of quality and safety.
“BASF’s strong relationships with all major
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