Yelp, the platform for connecting consumers with local businesses, has appointed Jonathan Herrera, Fix Auto USA’s Marketing Manager, to its Client Advisory Board. The Client Advisory Board’s charter is to provide input and feedback to Yelp’s product roadmap. Yelp’s stringent selection criteria required internal employee sponsorship and an interview. Participation on Yelp’s Client Advisory Board provides Fix Auto USA the opportunity to not only influence future products and product enhancements, but to also position Fix Auto USA ahead of digital marketing and reputation management trends.
“This is another example of how Fix Auto USA can influence a platform for the benefit of our member locations, who depend on our ability to help shape the environment around us,” stated Fix Auto USA President and CEO Paul Gange. “We’re very much looking forward to Jonathan’s involvement on this board as this represents another seat at the table for our brand.”
“It’s quite an honor to be selected to participate on this board alongside other nationally recognized brands. As an organization and marketing team, we are driving towards improving our knowledge of how paradigm shifts in consumer behavior affects our franchise locations,” stated Fix Auto USA Marketing Manager Jonathan Herrera. “Knowing how the online world is evolving is allowing us to become experts in capture, so that our locations can reap this benefit.”