With a quarter of auto insurance customers adopting direct-to-consumer auto insurance models, superior digital interaction improves customer experience.
The last decade of seemingly non-stop direct-to-consumer advertising and heavy investment into digital self-service technologies have driven roughly one-fourth of auto insurance customers to adopt direct distribution models that bypass agents in favor of do-it-yourself tools. According to the J.D. Power 2019 U.S. Auto Insurance Study, that transition has helped overall customer satisfaction with auto insurance providers reach its highest level ever.
The following are the highest-ranked auto insurance brands by region:
- California: Esurance
- Central: Shelter
- Florida: Allstate
- Mid-Atlantic: Erie Insurance