An Iowa company that sells software and data services to auto dealers has agreed to take steps to better protect the data it collects, to settle Federal Trade Commission allegations that the firm’s poor data security practices led to a breach that exposed the personal information of millions of consumers.
In a complaint, the FTC alleges that LightYear Dealer Technologies, LLC, doing business as DealerBuilt, failed to implement readily available and low-cost measures to protect personal information it obtained from its auto dealer clients.
In addition to sales and F&I, DealerBuilt’s products also provides fixed operations and parts management features.
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