Forecast sees demand for expensive vehicles rising as average selling price to hit record.
New vehicle retail sales in April are expected to fall from a year ago, according to a forecast developed jointly by J.D. Power and LMC Automotive. Retail sales are projected to reach 1,041,600 units, a 5.3 percent decrease compared with April 2018 on a selling day adjusted basis. April 2019 has one more selling day than April 2018. The seasonally adjusted annualized rate (SAAR) for retail sales is expected to be 13.3 million units, down 500,000 from a year ago.
Total sales in April are projected