Enterprise Holdings yesterday announced it will launch the U.S. car rental industry’s first vehicle-subscription service in the next month. The new program, will initially be available in three states and will include physical damage and liability coverage.
“The name of the game in ground transportation today is more access, more flexibility and more convenience – whether it’s for an hour, a day, a week or longer,” said Randal Narike, Executive Vice President of Operations for Enterprise Holdings.
“That means Enterprise is closely evaluating every possible option, from vehicle-subscription services and award-winning digital apps to autonomous technology and artificial intelligence,” Narike
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