On November 14, the Alliance of Automotive Service Providers of New Jersey (AASP/NJ) members and supporters gathered at Innovative Solutions & Technology (ISAT) in Lincoln Park, N.J. to hear from Michelle Nelson of B2B Automotive, who gave an interactive and engaging presentation on the important role marketing plays in running a successful business.
Nelson provided a thorough overview of what types of strategies shops should take to encourage more business, engage with customers and consistently promote their brand. She spoke about how OEM certifications and building DRPs can play a role in increasing business, but emphasized that shops need to
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