Latest data from Enterprise Rent-A-Car show similar quarterly results to same quarter in previous two years.
Average Length of Rental (LOR) for Q2 2018 landed at 11.6 days in the United States, an increase of .1 days compared to Q2 2017 according to Enterprise Rent-A-Car. This stagnation in the 2nd Quarter is now an official trend after similar results in 2017 and 2016.
Once again, there was very little consistency between regions and states, suggesting that the quarterly result for the U.S. is not reflective of a genuine national course. The Northeast and Mid-Atlantic regions produced the largest increases at