This year, CARSTAR North America will launch a new brand campaign across the U.S. and Canada, its first ever integrated campaign for North America. A new television spot, embedded below, is titled “It’s Your Car” and will be unveiled in February, airing for the inaugural time during the Winter Olympics across all of Canada. CARSTAR stores in the U.S. will air the spot in local markets. The commercial shares the story that at CARSTAR, “We care, we are efficient and we are accountable. It’s not just a car. It’s YOUR car.”
The campaign will be extended through radio, digital,
Subscribers need to be logged in to see rest of this article. Please Login to access. If you're not a subscriber, click here for information on our satisfaction guaranteed subscription options.