First phase focused on customer interaction with new delivery technology
Domino’s Pizza (NYSE:DPZ) and Ford Motor Co. (NYSE:F) are launching a collaboration to understand the role that self-driving vehicles can play in pizza delivery.
Over the next several weeks, randomly-selected Domino’s customers in Ann Arbor, Michigan will have the opportunity to receive their delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle, which will be manually-driven by a Ford safety engineer and staffed with researchers.
As part of the testing, researchers from both companies will investigate customer reactions to interacting with a self-driving vehicle as a part of their
Subscribers need to be logged in to see rest of this article. Please Login to access. If you're not a subscriber, click here for information on our satisfaction guaranteed subscription options.