The Equipment and Tool Institute (ETI) presented its first-ever Automaker (OE) Awards. The awards were created to achieve four goals, namely to:
- Inform automakers what the perception of them is by the industry relative to “OE’s as partners.”
- Educate the ETI’s membership and industry on perceptions of the OE’s by the industry.
- Recognize those OE’s that clearly have better engagement with the tool, information and equipment providers that comprise the ETI membership.
- Provide all OE’s with a “balance sheet” each can use to better measure their industry perception and participation.