The Certified Collision Group (CCG) announced the formation of an alliance with BASF Automotive Refinish to support collision repair businesses across the nation that are both performance-driven and OEM Certified. CCG and BASF have agreed to work together closely to identify independent repairers that meet CCG’s qualifying criteria.
Those identified top performers that become CCG Affiliates will be provided CCG’s KPI management and marketing support, helping each create a lasting competitive advantage in its market. As CCG grows its national brand and footprint, both consumers and auto insurers will have a broadening selection of competent, well-trained and results-driven collision businesses
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