BASF announced a new cooperation arrangement between its Coatings division and PSA Peugeot Citroën in Italy was launched earlier this year. The first body shops in the vehicle manufacturer’s network have already changed over to BASF paint brands. Over 250 authorized body shops will change over to BASF refinish products as part of the agreement.
“Our customers benefit from our long-term experience in the paint business and the ongoing exchange between our automotive OEM coatings and refinish products experts,” said Oliver Birk, head of Key Account Management EMEA. “Thanks to this knowledge transfer and the global networking by our Key