According to the latest research from Enterprise Rent-A-Car, the U.S. average length of rental continued to increase in the first quarter of 2016.
Overall U.S. Length of Rental (LOR) increased .4 days in Q1 2016 from 11.5 to 11.9, although the changes varied by region and state. A variety of factors contributed to the increase including rising claims frequency, more miles driven as a result of lower fuel prices, the increasing complexity of modern vehicles combined with growing new car sales, and a shortage of collision technicians. The impact was particularly pronounced in the Southeast, Pacific Northwest and California which