Less than a year after announcing its launch in the U.S., Google will be shutting down its Compare product that allowed consumer to get quotes on a variety of financial services including auto insurance.
In an email to Compare partners, Google explained that it plans to terminate its price comparison service in the U.S. and U.K. on March 23. The email explained, “Despite people turning to Google for financial services information, the Google Compare service itself hasn’t driven the success we hoped for.”
Google instead will focus on its Adwords products and “future innovations” to generate leads and provide financial
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