General Motors announced today a new car-sharing service called Maven, which combines and expands the company’s multiple programs under one single brand.
Maven’s mission is to give customers access to highly personalized, on-demand mobility services. The global Maven team includes more than 40 employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar.
“GM is at the forefront of redefining the future of personal mobility,” said GM President Dan Ammann. “With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades