The Automotive Service Association (ASA) board of directors approved a new five-year strategic plan at its 2002 spring meeting. Titled “Looking Forward,” the plan calls for ASA to be the automotive aftermarket’s “premier resource for information and education.”
The five-year planning project was initiated in 2001. A planning team — consisting of ASA members, directors and affiliate and national staff — worked several months developing the plan. The team analyzed a broad range of issues and challenges that ASA members and other automotive service professionals face, including the increasing pressures on the traditional independent service provider, maturation of the automotive
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